Privacy Policy

Entrepreneurship To The Point (ETTP)

Last updated: January 2026

Entrepreneurship To The Point (ETTP) (“we”, “us”, “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose and protect your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA) and other applicable South African laws.

By using our website or engaging with our services, you agree to the terms of this Privacy Policy.

1. Who We Are

Entrepreneurship To The Point (ETTP) is an initiative that exists to create economic inclusion through entrepreneurship, providing access to business resources, learning opportunities and networks for SMMEs in South Africa and beyond.

2. Information We Collect

We may collect personal information directly from you or automatically when you use our website.

2.1 Personal information you provide

This may include:

Full name
Email address
Phone number
Business name and details
Demographic information (where relevant to programmes or research)
Any information you submit via forms, applications, newsletters, surveys or emails

2.2 Information collected automatically

When you visit our website, we may collect:

IP address
Browser type and version
Device information
Pages visited and time spent on the site
Referring website

This information is collected using cookies and similar technologies (see Section 7).

3. How We Use Your Information

We use personal information to:

Provide access to ETTP programmes, content and resources
Communicate with you about events, opportunities and updates
Respond to enquiries or applications
Improve our website and services
Conduct research and reporting (often in anonymised or aggregated form)
Comply with legal and regulatory obligations

We will only process personal information where we have a lawful basis to do so, as required by POPIA.

4. Lawful Basis for Processing

We process personal information based on one or more of the following grounds:

Your consent
Performance of a contract or programme
Compliance with a legal obligation
Legitimate interests related to ETTP’s objectives, provided these do not override your rights

5. Sharing of Personal Information

We do not sell or trade your personal information.

We may share personal information with:

Service providers who support our operations (e.g. website hosting, email platforms, CRM systems)
Partners or funders, where necessary for programme delivery or reporting (often anonymised)
Regulatory or governmental bodies where required by law

All third parties are required to handle personal information securely and in compliance with POPIA.

6. Data Storage and Security

We take reasonable technical and organisational measures to protect personal information against:

Loss
Unauthorised access
Unlawful processing
Accidental disclosure

Personal information is stored securely and retained only for as long as necessary to fulfil the purposes outlined in this policy or as required by law.

7. Cookies and Tracking Technologies

Our website uses cookies to:

Improve user experience
Analyse website performance and usage
Enable certain functionality

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of the website.

8. Your Rights Under POPIA

You have the right to:

Access the personal information we hold about you
Request correction or deletion of your personal information
Object to the processing of your personal information
Withdraw consent at any time (where processing is based on consent)
Lodge a complaint with the Information Regulator

To exercise your rights, please contact us using the details below.

9. International Data Transfers

Where personal information is transferred outside of South Africa, we ensure that appropriate safeguards are in place to protect your information in accordance with POPIA.

10. Children’s Information

ETTP does not knowingly collect personal information from children under the age of 18 without appropriate consent. If you believe we have collected such information, please contact us so we can take appropriate action.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle personal information, please contact: